What is uou. ?

Breaking away from typical commercial machine embroidery uou. is a contemporary New Zealand / Ōtepoti based alternative embroidery and textile artist.

uou.label began it's one of a kind embroidery art journey in 2021
combining paint and machine embroidery with an unwavering DIY attitude to quickly start producing a unique style of artwork that explores colour & texture in equal measure.
With great thought put into the combinations of threads, fabrics, paint and inks used the viewer is rewarded by different aspects of the work as it interplays changing light or the viewer's movement.

uou. is a pseudo name.
label represents an umbrella of medium.